Hi, Hej, Hola, Sveiki, G'day
I'm Viktoria,
A passionate Product Designer focused on solving problems and creating intuitive, impactful experiences. I believe great design starts with understanding people, and that’s why I’m passionate about continuous discovery—uncovering user needs and turning insights into iterative solutions that drive business outcomes.
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About me
Solving Problems, One Design at a Time
I began my journey with a degree in Interaction Design, and over the years, I’ve had the chance to design solutions for both B2B and B2C companies across various industries.
Most recently, I worked as a Product Designer on a web app used by some of Australia’s largest e-commerce brands. In this role, I introduced discovery practices that helped shift the company towards a product-led growth. Prior to that, I worked with an AI company supporting financial advisers, where I focused on creating simple, user-friendly designs to simplify complex tasks.
Along the way, I’ve had the opportunity to work in startups and scaleups, where things move quickly and you have to be adaptable and ready to work closely with others. Living and working in different countries has also given me a broader perspective, helping me design with a diverse range of users in mind.
When I’m not designing, you can find me snorkelling, trying out new recipes, or DIYing. I’m always up for the next adventure, whether it’s exploring new places or finding creative solutions to everyday challenges.
Let’s connect and create something so good, even your dog will want to share it!
viktoria.sars@gmail.com